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IdeaMail is a free, monthly email filled with ideas, strategies, and resources for people who work in the field of philanthropy. At Putnam Community Investment Consulting (Putnam), we believe it's important to share useful information and resources. We're all trying to make the world a better place, and by sharing information and strategies with foundations, nonprofits, and one another, we can succeed.

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About Putnam Community Investment Consulting
A trusted partner for philanthropic organizations

Putnam Community Investment Consulting (Putnam) is a leading philanthropy and nonprofit consulting firm. We work in partnership with philanthropic foundations and nonprofit organizations to assess community needs, develop effective programs, align organizational strategies, and evaluate impact. Read more about us.


Contact info

Kris Putnam-Walkerly, MSW
Putnam Community
Investment Consulting

6114 LaSalle Avenue, No. 636
Oakland CA 94611
800.598.2102 phone
510.339.7978 fax
kputnam@putnamcic.com



Copyright © 2005 Kristen Putnam.
All rights reserved.

Permission is granted to publish this article electronically in free-only publications, like a website or ezine (print requires individual permission) as long as the copyright information and credit is included without any modifications. All links must be active.

A courtesy copy is requested upon publication to: info@putnamcic.com.

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Volume 1 • March 2005

Nine Strategies for Conducting
Foundation-Wide Evaluation

Dear Philanthropy Professional,

Many foundations devote considerable time and resources to evaluating the effectiveness of their grantees and programs, but who evaluates the effectiveness of the foundation itself? If you want to affirm the value of your current philanthropic activities – and, more importantly, identify how you can do better in the future – it makes sense to periodically assess how well your foundation is living up to its goals and mission.

But what exactly should you measure, and where should you begin?

The California HealthCare Foundation asked Putnam Community Investment Consulting to determine how other foundations are conducting foundation-wide evaluations. Our goals: to identify the measures being used, and to pinpoint the issues a foundation should consider before undertaking its own evaluation.

Below, we summarize the key findings of this scan which focused on large, private, regional, and national foundations. We hope you’ll find these nine strategies informative and thought-provoking. Perhaps they may even serve as a jumping-off point for your own foundation-wide evaluation. Let us know what you think: we welcome your comments and ideas!

The Nine Strategies:

1. Clarify your mission, audience, and learning objectives. Before you can determine which measures to use in a foundation-wide evaluation, you must first:

  • Clarify measurable mission, goals, strategies and desired outcomes;
  • Identify priority audiences and involve them in evaluation planning;
  • Establish learning objectives: What do you want to know?
  • Anticipate how your foundation plans to use the findings.

2. Use an approach that fits your foundation. Your approach to foundation-wide evaluation should be individualized to your organization. Explore some emerging approaches on page 10 in Measuring Foundation Performance: Examples from the Field.

3. Decide what you want to measure. What does your foundation want to learn from this evaluation? It takes more than one measure to assess the overall impact of your foundation. See the measures other foundations are using to conduct their own evaluations on page 13 in Measuring Foundation Performance: Examples from the Field.

4. Consider your reasons for evaluation. The impetus for self-examination will influence the framework and deliverables of your evaluation. Are you responding to a crisis? Laying the groundwork for strategic planning? Creating a model for continuous learning?

5. Involve the board. Because board members are often the primary audience for foundation-wide evaluation, it is vital to involve them in the planning process. This will also encourage organizational learning based on the findings.

6. Locate the evaluation function where it can best facilitate use of findings. If you want your foundation-wide evaluation to help inform foundation strategy, be sure the individual or unit responsible has the authority to make strategy-level decisions.

7. Cultivate an organizational culture that supports learning. Your board and CEO should nurture an environment where board, staff, grantees, and partners can openly discuss success, challenges, and failures.

8. Examine tangible progress toward meeting foundation goals. Connect your evaluation framework to your foundation's goals. Don't get caught up in other foundations' measures or the "latest trends" in evaluation.

9. Start somewhere, then move forward. The prospect of measuring everything at once can be overwhhelming. Many foundations create a theory of change, then start with measures that are of greatest interest to the board. Over time, the evaluation can be expanded to include other measures.

Download the full report Measuring Foundation Performance: Examples from the Field. Find out which foundations are conducting or considering foundation-wide evaluation, see what measures they are using, and study some emerging models of foundation-wide evaluation.


Explore More Resources
We found these resources helpful while conducting our research, and thought you might, too.

Indicators of Effectiveness: Understanding and Improving Foundation
Performance
(The Center for Effective Philanthropy)

Evaluation in Foundations: The Unrealized Potential (Patricia Patrizi and
Bernard McMullan)


If you found this useful, subscribe to IdeaMail. We've sent this first edition of IdeaMail to everyone on the Putnam mailing list. Like this one, future editions will be brief, concise, and packed with useful ideas. But unlike this one, you'll have to sign up to receive future issues. Upcoming topics will include how to design nonprofit leadership awards programs; tips for developing effective grant making programs; strategies for building successful foundation-consultant relationships, and much more.

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